Our vision
AI with judgement, not by trend
We believe AI should be applied where it delivers real value. Our goal is for every business we work with to gain time, clarity, and consistency — so they can focus on what they do best.
About CriterIA
A boutique firm bringing AI to SMEs with sound judgement
CriterIA was founded to help SMEs adopt artificial intelligence with sound judgement, without losing the human touch or accountability for results.
Our way of working
Few clients, lots of detail
We don't believe in automating for the sake of it. We identify repetitive tasks, streamline processes, and free up time so teams can focus on what truly adds value. We accompany each team throughout the entire implementation.
Why boutique
Direct relationship and tailored solutions
We work with a small number of clients at a time to truly understand their processes and design genuinely useful solutions. No off-the-shelf packages, no generic solutions — every business is different and deserves a different response.
Principles
Five ideas that guide our work
Our principles shape how we make decisions, what we propose, and what we rule out in every project.
AI with sound judgement
We apply AI where it delivers real value and respects the team's judgement.
Real personalisation
Every solution is designed around your way of working.
Transparency
We speak clearly about scope, timelines, and expected results.
Practical utility
We build things that get used, not demos to impress.
Human accompaniment
We support the team throughout the entire adoption process.
Shall we talk about your business?
Tell us what you'd like to improve and let's explore together how AI can help you.